In spite of the apparent general consensus, both economic theory in abstracto and the political practice in the realm of competition are looked upon from (too) many perspectives. Far from being convergent or even complementary, the “theories” and “policies” are rather contradictory and conflicting “in” and “between” them. Nominally subsumed to the “consumer welfare”, the praise of competition and of its disciplinary power within the market economy (and twistingly even within the socialist one) has experienced between the eras of “classical” and “neoclassical” economic science a subtle transition from the paradigm of “freedom” to that of “perfection”. And the transition was accomplished with a significant risk of loss both in internal consis...